Brand Spotlight - Awake Organics *

Awake Organics have featured several times here on The ecoLogical, but today I thought it was time for a proper spotlight!

Founded by the talented Melissa, this British brand is focused on utilizing the power of aromatherapy while also avoiding exposure to unnecessary toxic chemicals.  I was immediately hooked on both the quality of their products as well as their ethos, and have happily been using their creations for over two years now.  Awake Organics promises a range free from GMOs, fillers, synthetic fragrance, parabens, artificial colour, animal testing, mineral oil, phthalates, and chemical preservatives, making this ideal for those of us trying to steer clear of  avoidable toxins.

This UK-based company has it all - certified cruelty free, unique formulas that are super effective and suitable for all skin types, a clean range spanning deodorant to facial serums, transparency in all aspects of the business, and a kindheartedness that shines brightly in everything they do.  Awake Organics certainly raises the bar when it comes to eco-friendly beauty.

And they certainly have been making waves in the industry, popping up in shops like Urban Outfitters, Kempii, Anthropologie, and now the latest stockist (and one of the most exciting for me!) to supply Awake Organics' range is Love Lula!

Today I'll be talking about the full range in celebration of this new retail success.  I have been lucky enough to test out everything the lovely Melissa has created, and so I'll be sharing my thoughts on each product.  So sit tight and enjoy, and of course feel free to ask any questions in the comments - I'm always up for a chat or for giving more insider tips!

Transparency Key:
* This post contains affiliate links

No matter how I have received a product, whether it has been purchased with my own money, gifted by a brand, been subsidized by a brand, won, gifted by friends/family, or purchased with a gift voucher, my approach is always the same -- honesty, integrity, and highlighting both the good and the bad.  You can find more information on Disclosures and Privacy here.

Frankin-Sense Divine Skin Concentrate:
Awake Organics has crafted sunshine in a jar.  The Frankin-Sense Divine Skin Concentrate is one of the newest additions into my natural routine lineup, and just look how stunning it is!

Awake Organics Frankin-Sense Divine Skin Concentrate Review

I'm so drawn to bright, rich colours during summer, and this balm-like formula is the perfect match for my craving for all things sunshiney! Anyone have the same feeling come the warm weather?

The Skin Concentrate's golden hues speak volumes to what kind of product this is - it's uplifting, warming, comforting, inspires positive vibes, and encompasses your skin and your spirit with healing potential.  Everything about this balm suggests a lively and rejuvenating experience, and that's just what Awake Organics delivers.

"This concentrated moisturiser quenches and protects your skin with a vitamin-packed blend of organic, nourishing food grade oils."

It's super silky and so easy to work with, making it perfect for daytime nourishment, and overnight treatment, a softening mask, an eye product... Just a tiny bit and you're set to go!  Seriously, there are no limits for this product, as it has so many uses and does a great job for each and every one of them.

So what does it do??

💫 Helps prevent sagging skin
💫 Minimises fine lines
💫 Moisturises and hydrates
💫 Protects from pollution and environmental elements
💫 Softens and smoothes
💫 Tightens and tones

Since my skin is congestion prone, I'm mainly focusing on using this as a replacement for my eye cream, but I also pop some on for major TLC after I have a swim (we're visiting my family, and my parents pool is chlorinated so my skin gets dried out a bit after a dip!) or if I spend too much time in the sun.  Even with SPF your skin can get damaged from daily stressors or become dehydrated.  I find Awake Organics' Skin Concentrate helps replenish my skin in no time at all, plus it leaves me glowing and smelling so fresh.

Honestly, I was worried this would prove to heavy for me, as I do break out fairly easy.  But not only has this moisturizer left my skin super soft, it's shown itself to work its magic without leading to unwanted spots popping up!  My pores have not once been clogged, and I have already decided I'll be testing this out as an overnight treatment come winter as I think it could do wonders during the cold and dry season.

This formula is probably best for dry, mature, and dehydrated skin, but as you can see it's fab for all sorts and can be really versatile!  Just use a light touch, and you may find that Awake Organics' Frankin-Sense Divine Skin Concentrate is just what you need.

Ingredients: *Camellia Oleifera (Camellia) Seed Oil, *Orbignya Oleifera (Babassu) Fruit Oil, *Cera Alba (Beeswax), ^UK Hemp Seed Oil (Chemical-free farming), *Wild-crafted Rosa Canina (Rosehip) Fruit Oil, *Oenothera Biennis (Evening Primrose) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, *Boswellia Neglecta (Frankincense) Oil, *Lavandula Angustifolia (Lavender) Oil, *Pogostemon Cablin (Patchouli) Leaf Oil, *Pelargonium Graveolens Roseum (Rose Geranium) Oil, Daucus Carota (Carrot) Seed Oil, Tocopherol (Natural, Non-GM Vitamin E), +Limonene, +Geraniol, +Linalool, +Citronellol. (*Certified Organic, ^Food Grade, +Naturally Occurring in Essential Oils)

Frankin-Sense Divine Brightening Serum:
I used to hate the smell of frankincense until I discovered this serum from Awake Organics. I love the crispness of the aroma, the warmth behind the more medicinal notes, and the sweetness lurking beneath the scent.  It's stunning, and so grounding, and because of this it totally made me rethink fragrance profiles I had previously written off!

The Frankin-Sense Divine Brightening Serum feels so lush on the face, as it glides on like silk and feels so calming.  At first I thought this would be a bit too heavy for my skin as the oil seemed so intense and rich  but it actually surprised me.  Instead of being super thick, the Brightening Serum is the perfect fusion of moisturizing and delicate, striking a consistency that is ideal for all seasons.

Awake Organics Frankin-Sense Divine Brightening Serum Review
photo from Awake Organics

When I need a pick me up and extra protection during the day, Awake Organics' Frankin-Sense Divine Brightening Serum is a fantastic pick.  Much thicker in consistency than other serums on my skincare shelf, this gorgeous formula is ultra-nourishing but still sinks in fully.  I was actually incredibly impressed by how fast the oil absorbs, and there is never much shine left behind.  This is a non-greasy concoction that is ideal for dry, dehydrated, and mature skin types, but my semi-sensitive and congestion prone skin loves this beauty too so there are no restrictions on this beauty!

When you use the Frankin-Sense Divine serum you can expect your face to look and feel firmer and more supple, and over time you'll see an improvement in both radiance and texture.  This is my last link to my beloved Frankin-Sense Divine Green Tea + Detox Mask, a product that was a holy grail in my routine until it was discontinued.  The serum though brings many of the same benefits, and after I apply this golden nectar I can see the difference in my complexion.  It's glowing, plumped, and oh so velvety soft, and for Tim the visible change is even more striking as it helps smooth out fine lines on the face.

And while of course it is perfect for the face, it is actually great as a multi-tasker too!  You can massage into cuticles or rough patches, or even apply to the tips of dry hair to heal and protect against damage.  However you use it, it's lovely as you will always catch a whiff of the aromatic oil and feel so centered and calm when you breathe it in.

Ingredients: *Camellia Oleifera (Camellia) Seed Oil, ^UK Hemp Seed Oil (Chemical-free farming), Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, *Wild-crafted Rosa Canina (Rosehip) Fruit Oil, *Oenothera Biennis (Evening Primrose) Oil, Cucurbita Maxima (Pumpkin) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Essential Oils of *^Boswellia Carterii (Frankincense), *^Daucus Carota (Carrot) Seed, *^Lavandula Latifolia (Lavender), *^Pogostemon Cablin (Patchouli) and *^Pelargonium Graveolens Roseum (Rose Geranium), Helianthus Annuus Seed Oil (Non GM Vitamin E), +Limonene, +Geraniol, +Linalool. (*Certified Organic, ^ Food Grade, +Naturally occurring in essential oils)

Citrus & Hemp Clear Skin Serum:
I am prone to hormonal acne (mostly thanks to my rubbish BC pill) and after scanning the ingredients in this 'Blemish Difference' oil, I had high hopes that maybe, just maybe that could change over time.

And guess what?  This serum has really done wonderful things for me.  It helps keep my skin clear and calm while also balancing sebum production so I have good skin months instead of good skin days.  It's aromatherapeutic properties are a huge bonus too, as I am very much drawn towards a holistic approach to beauty and wellbeing.  

With sea buckthorn, rosehip, hemp, and more, everything about this serum is expertly crafted to soothe, nourish, and protect.  The texture is smooth and slightly more lightweight than the Frankin-Sense Divine serum, and it offers a non-greasy but nourishing dewy finish that is great for oily, combination, and blemish-prone skin in particular.

Even though this serum packs a moisture punch, it is non-clogging and actually absorbs fully and leaves no sticky feeling behind.  For me, there is nothing worse than a tacky or 'wet' sensation on your skin after applying an oil or cream, so I was really pleased that Awake Organics' formulas sink in and are like a second skin rather than a film across your face.  I can wear this all day and feel totally comfortable, plus I can be confident that the potent ingredients are working away to keep my complexion clear and healthy!

Awake Organics Citrus & Hemp Clear Skin Serum Review

"Our potent combination of organic, food grade Lavender, Grapefruit, Tea Tree, Patchouli & Rosemary is extremely beneficial for many skin conditions as it helps support skin health and has powerful bacteria-killing properties. This blend is helpful for preventing breakouts and reducing the appearance of scars. The fresh aroma also helps invigorate the senses, naturally enhance your mood, and help restore creativity and flow."

The Citrus & Hemp Clear Skin Serum contains a host of anti-inflammatory and antiseptic extracts that help combat acne and balance out the skin's natural oils, but it also brings such feelings of warmth -- something perfect for all sorts of weather!  It has a fresh, bright aroma that is simultaneously uplifting and de-stressing, with herbaceous notes that hint at the clarifying powers locked within the golden droplets.

A few drops after you have finished cleansing is all you need to give your skin a radiance and moisture boost, making this a long lasting and powerful serum.  And when you have finished applying the gorgeous goldenrod oil, you can breathe in the excess and let the refreshing scent wash over your senses.  The perfect way to start or end the day!

Ingredients: *Camellia Oleifera (Camellia) Seed Oil, ^UK Hemp Seed Oil (Chemical-free farming), *Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, *Wild-crafted Rosa Canina (Rosehip) Fruit Oil, *Oenothera Biennis (Evening Primrose) Oil, *Cucurbita Maxima (Pumpkin) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil,  Essential Oils of *Melaleuca Alternifolia (Tea Tree) Leaf, *Lavandula Latifolia (Lavender), *Rosmarinus Officinalis (Rosemary) Leaf, *Pogostemon Cablin (Patchouli), *^Sweet Orange, Tocopherol (Non GM Vitamin E), *Citrus Paradisi (Grapefruit) Peel, +Limonene, +Linalool. (*Certified Organic, ^Food Grade, +Naturally occurring in essential oils)

Sea Quartz Micro-Polish Crystal & Algae Cleanser:
Awake Organics' Sea Quartz is a micro-polish treatment that is 100% vegan, 100% natural, and 98% food grade.  But it is also so so much more than that.  In fact, this cleanser changes the whole game.  

Combing superfood spirulina, hydrating hemp seed, and clear quartz crystals, this vegan friendly formula works to transform the skin and leave a lasting glow.  I'm not joking when I say I noticed a difference after just a single use. This stuff is the real deal!!

Awake Organics Sea Quartz Micro-Polish Crystal & Algae Cleanser Review

Exfoliation is a key part of an effective skincare ritual, as it helps boost skin circulation (which in turn aids elasticity and skin tone) and keep cells fresh.  However, harsh treatments can lead to sensitivity, acne, and an array of other skin problems, so it is important to be gentle and keep everything moisturized to avoid any damage.

This is where Awake Organics' Sea Quartz Cleanser steals the show.  Gritty but gentle, lightweight, and able to turn into a milky lather without any harsh sulphates, this exfoliating cleanser is perfect for delicate faces.  Packed with soothing and hydrating organic plants and botanicals like blue chamomile, coconut milk, and sweet orange, this product ensures skin is soft and smooth, but also safe!  Tumeric and brown rice work to brighten and refine the newly buffed cells, and in-house spirulina made in the AO studio plumps up the skin thanks to its natural levels of vitamin E, selenium, and tyrosine.  Talk about a powerful punch!

The gorgeous emerald green formula sparkles in sunlight as the rays hit the expertly milled crystal powders, and can even shift to a rich golden shade in the right lighting.  I have never come across anything like this, and while I always opt for quality over aesthetics, Awake Organics has managed to produce a product that excels at both.  Plus, it smells incredible -- almost like a creamsicle, but better!

This cleanser is sensational, and quickly became a favourite of mine.  I'll definitely be repurchasing soon, as it is just so delectable that I don't want to go long without it!

Ingredients: ^Vegetable Glycerine (Derived from Non-GM Rapeseed Oil), *^Oryza Sativa (Brown Rice) Powder, *^Cocos Nucifera (Coconut) Milk Powder, ^UK Hemp Seed Oil, Sodium Cocoyl Isethionate (Mild Soap Derived from Coconuts), Genuine Quartz Gemstone Powder, *^Spirulina Platensis (Green Algae) Powder, *^Citrus Sinensis (Sweet Orange) Peel Oil, *^Curcuma Longa (Turmeric) Root, *^Matricaria Recutica (German Blue Chamomile) Flower Oil, Tocopherol (Non-GM, Natural Vitamin E), +Limonene, +Linalool. (*Certified Organic, ^Food Grade, +Occurs Naturally in Essential Oils)

Aura Fit & Fresh Natural Deodorant:
When it comes to personal care products and toiletries we use every single day we need to make sure they are not posing any health concerns or poisoning the Earth. Simple switches can make a huge difference over time, so why not start with something as easy as what you swipe on your underarms!

Awake Organics Aura Fit & Fresh Natural Deodorant Review
photo from Awake Organics

Awake Organics offers a few different natural deodorants, including Aura, the original zesty formula.  Aura Fit & Fresh is a cream deodorant that promises a nontoxic solution for odour protection.  With up to 24 hour protection, this all natural formula is long lasting and super effective.  I find once I apply in the morning I am totally set for the day.  I'm a light sweater generally (especially under my arms), but I can get a bit stinky, especially if I am on the go on a warmer day.  Luckily, Awake Organics' Aura is an all day defense against any unwanted smells while still allowing your body to sweat out toxins and keep cool!

"Our multi award-winning, herbal formula kills odour-causing bacteria for up to 24-hours with food grade organic Coconut oil, lavender, Rosemary, Peppermint and Lemongrass. Our 100% natural deodorant goes on super smooth in two seconds flat and has a cream-to-powder finish thanks to the addition of British Kaolin clay and organic Arrowroot powder."

I find Aura so easy to use, and the sample I tried of this natural deodorant never stained my clothes even when I was in a rush and wasn't as tidy with the application.  If you like an uplifting scent and an aluminium free formula, Awake Organics' Aura Fit & Fresh Natural Deodorant is a great choice.

Ingredients: *^Cocos Nucifera (Virgin Coconut) Oil, *^Olea Europaea (Olive) Fruit Oil, ^Sodium Bicarbonate, ^Maranta Arundinacea (Arrowroot) Root, Cera Alba (Beeswax), British Kaolin, *^Lavandula Angustifolia (Lavender) Leaf Oil, *^Rosmarinus Officinalis (Rosemary) Leaf Oil, *^Mentha Piperita (Peppermint) Leaf Oil, *^Cymbopogon Citratus (Lemongrass) Leaf Oil, +Geraniol, +Linalool, +Limonene, +Citral (*Certified Organic, ^Food Grade, +Naturally Occurring in Essential Oils).

Plastic Free Natural Deodorant Moon Goo:
Moon Goo is one of the newest additions to the Awake Organics range, and is something extra special as it is available exclusively from Love Lula!

Awake Organics Plastic Free Natural Deodorant Moon Goo Review

Awake Organics natural deodorant review
Awake Organics "Moon Goo" on left, and a sneaky peek at their upcoming 'sensitive' option, "Space Cat" on the right

I've been testing out Moon Goo over the last few weeks, and so far I'm really liking it!  I love the super cute design and eco friendly packaging, and the plastic free element is brilliant.

This plastic free cream deo has the same easy to use texture as the original (Aura) but with a new more calming aroma.  It is similar to the original, with a more delicate (don't worry - it's not overpowering!) smell of lavender, and is great for setting you up for a stress free day.  Best part?? It lasts me all day, doesn't irritate my skin, smells great, and applies smoothly with no clumps or gritty feel - perfect!

"This product allows your body to sweat odour-free, which is a healthy and effective way to detox and keep cool."

Moon Goo works to destroy bacteria that cause odor thanks to organic lavender, rosemary, and coconut, and helps keep you dry with the addition of kaolin clay and organic arrowroot powder.  It's gentle on the skin, as the cream melts down into a smooth and easy to apply texture that isn't abrasive, plus the lovely ingredients all work to keep your underarms moisturized as well as free from unpleasant odours.

This natural deodorant is a must for anyone looking to reduce their impact or who is beginning their transition to a safer routine and plastic free cupboard, and I am thrilled it has been created for Love Lula customers!

Ingredients: *^Cocos Nucifera (Virgin Coconut) Oil, *^Olea Europaea (Olive) Fruit Oil, ^Sodium Bicarbonate, ^Maranta Arundinacea (Arrowroot) Root, Cera Alba (Beeswax), British Kaolin, *^Lavandula Angustifolia (Lavender) Leaf Oil, *^Rosmarinus Officinalis (Rosemary) Leaf Oil, *^Mentha Piperita (Peppermint) Leaf Oil, *^Cymbopogon Citratus (Lemongrass) Leaf Oil, +Geraniol, +Linalool, +Limonene, +Citral (*Certified Organic, ^Food Grade, +Naturally Occurring in Essential Oils).

Supernatural Infusions Perfume:
One of the few products I have not owned myself yet is the Supernatural Infusions perfume duo, but not because I am not interested.  In fact, this has been towards the top of my wishlist ever since Melissa announced this new venture!

There are two perfumes in the collection: Water Dreamer and Fire Spirit.  Both are all natural, vegan, and cruelty free, and are utterly divine.  I was lucky enough to briefly try both last year at the Indie Beauty Expo, and I was blown away by their decadence, lasting power, and scent profiles.

Awake Organics Supernatural Infusions Review

Fire Spirit has notes of vetiver, wooded amber, and vanilla, and is bursting with creative potential, while Water Dreamer is pure and abundant, with neroli, clary sage, and frankincense.  Both are beautiful on their own, with their own individual strengths, but the special thing about this duo is that they are buildable.  Yes - you can combine them in different ways to create new unique aromas!

"The Fire Spirit ignites, manifests and attracts what she desires. This energy is strong and intoxicating; radiating warmth, intensity and sensuality. Fire spirits are confident, creative, instinctual beings. // The Water Dreamer is receptive and deeply connected to the consciousness of others. This energy flows like a river; clear and free. Water dreamers are highly intuitive, enchanting beings."

I loved these two perfumes, and was surprised to find that I could still smell them the next morning when I woke up, a feature that made me want to buy these all the more.  I have a feeling the time is growing nearer, especially since my journey with all natural fragrances has come so far now!

Ingredients: Caprylic / Capric Triglyceride (Fractionated Coconut Oil) and ^Ocimum Sanctum (Wild Tulsi) Leaf Extract, SUPERNATURAL INFUSIONS (Parfum), Tocopherol (Natural, Non-GM Vitamin E), +Benzaldehyde, +Anisyl Alcohol, +Geraniol. (^Food Grade, +Naturally Occurring in Essential Oils) //// Caprylic / Capric Triglyceride (Fractionated Coconut Oil) and ^Ocimum Sanctum (Wild Tulsi) Leaf Extract, SUPERNATURAL INFUSIONS (Parfum), Tocopherol (Non-GM, Natural Vitamin E), +Geraniol, +Farnesol, +Citral, +Cyclopentadecanolide /Omega-Pentadecalatone. (^Food Grade, +Naturally Occurring in Essential Oils)

Awake Organics Review

Awake Organics has remained a favourite brand of mine ever since I first discovered their products, and I have continued to be impressed by Melissa's formulations with each new release I try.  I've discovered so many skincare loves thanks to her talent, and I am sure I will find even more as the range continues to grow.

With this brand I know that the quality will always be exceptional, and the effectiveness is undeniable.  Plus, I love that with Awake Organics you can always trust the ingredients are safe for both your health and the planet, but also that the packaging isn't going to cause any issues once you're finished! Eco friendly, plus you can join the #ZeroWaste500Club to further reduce your impact.

And now thanks to Love Lula we can all save on shipping costs and excess waste since we can combine our Awake Organics purchase with all our beauty, wellbeing, and personal care needs!  Grab free postage with all orders over £15, plus keep an eye out for special offers and deals as LL tends to have some incredible sales and gifts with purchase!  And if you're a first time customer, use code LOVELULA15 for 15% off your first purchase PLUS a free gift!

Intrigued by either of these products and want to try them yourself?  You can find them all over on Love Lula (which is the only place you'll find Moon Goo!!) where you can stock up on all your essentials, or Awake Organics own website where you can grab 15% off your first purchase.  And, if you are interested in keeping up with the latest announcements, sign up to their newsletter!  Unlike other brand newsletters, this delivers more than just discounts and sales updates - it is full of thoughtful content and informative pieces on crystals, skincare, self-care, and ingredients!


  1. Another brand you've made me aware of! I love a good serum, so I'll be looking into this one when my current runs out.

    1. love that I can introduce you to so many new brands! such a joy!! it's more of a balm than a serum, but so effective you'll love it x

  2. I like the sound of the Frankin-Sense Divine Skin Concentrate and the Space Cat natural deoderent. I really love the sound fo this company, will check out your link

    1. thanks - hope you enjoy! let me know if you have any questions x

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